Director, Digital Demand Generation

November 23

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Writing • Editing • Copywriting • Creative Communication • Content Strategy

2 - 10 employees

🤝 B2B

📱 Media

Description

• Ping Identity is seeking an experienced Director of Digital Demand Generation to lead marketing program development, build pipeline momentum, and fuel revenue growth across the Americas. • Own and drive the digital demand generation strategy, inclusive of always on programs (eg. SEM, social, email, webinars…), campaigns and account-based marketing to achieve growth targets. • Design and implement demand generation programs that acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion. • Adapt and optimize demand generation strategies for regional and vertical markets, tailoring campaigns to unique needs while maintaining alignment with corporate objectives. • Partner closely with global campaigns, field marketing, partner marketing, marketing operations and sales development reps to align on campaign strategies, execution, enablement and follow-up to maximize the impact of digital campaigns. • Continuously analyze performance metrics to optimize campaigns, ensuring that programs contribute effectively to pipeline targets. Translate insights into actionable improvements. Drive scorecard development, campaign reports and quarterly business reviews. • Stay attuned to evolving market dynamics, adjusting demand generation priorities as needed to capitalize on emerging opportunities. • Manage and mentor a high-performing team, overseeing demand generation budgets and vendor relationships for maximum ROI. • Be accountable for meeting or exceeding pipeline targets for America’s marketing.

Requirements

• 10+ years in demand generation, digital marketing, or related fields, with a focus on B2B. • Proven experience leading a digital marketing team and collaborating across functions to achieve pipeline and revenue goals. • Skilled in CRM and marketing automation platforms (e.g., Salesforce, Marketo) with familiarity in analytics and intent data/platforms including 6sense. • Strong analytical skills, with a focus on using data to inform and optimize campaign decisions for top-of-funnel and pipeline progression. • A creative problem-solver who can develop unique demand generation strategies and drive continuous improvement. • Strong organizational and project management skills, with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment.

Benefits

• Generous PTO & Holiday Schedule • Parental Leave • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations)