Director, Demand Generation

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Arch Systems

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Industrial IoT • Cloud software • Manufacturing IoT • Machine Learning • OEE

51 - 200

Description

• Seeking an experienced Director of Demand Generation for Marketing team. • Lead development and execution of integrated marketing programs. • Collaborate with Sales, Product, and Customer Success for campaign alignment. • Define best practices for lead management and performance tracking. • Manage and develop high-performing demand generation team. • Regularly analyze campaign performance and make recommendations.

Requirements

• Bachelor’s Degree required; MBA preferred. • Minimum of 5 years proven demand generation experience in B2B SaaS marketing. • Proficiency in HubSpot with platform administrator skills. • Experience with tools like HubSpot, Slack, Google Drive, Notion, Asana. • Proven experience managing lead pipeline metrics and dashboards. • Strong knowledge of Account-Based Marketing (ABM) strategies. • Skilled in translating complex information into clear visuals.

Benefits

• Comprehensive healthcare options for employees and dependents. • Retirement contributions. • Professional development support. • Equity ownership opportunities. • Remote-first work culture.