Director, Paid Media

November 2

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Description

• AG1 is seeking a dynamic Director, Paid Media to lead the strategy, execution and optimization of our paid media efforts across all digital channels in the US. • This role will be responsible for driving growth through innovative paid media strategies to enhance brand awareness, drive acquisition and retention. • The Director, Paid Media will take ownership of high-impact campaigns, driving strategic initiative and optimizing media spend to maximize ROI. • Reporting to the VP, Acquisition and Paid Media, the ideal candidate will have a deep understanding of paid media channels, a data-driven mindset and strong ability to drive scalable media campaigns. • We are seeking a candidate who harnesses expertise in various paid media platforms and technologies, and who has demonstrated experience in deploying strategies that not only achieve but exceed performance benchmarks. • The Director, Paid Media will be a key player in pioneering new approaches and scaling successful campaigns, ensuring AG1 remains at the forefront of digital marketing innovation.

Requirements

• 8-10+ years of experience in paid media strategy and execution, with a proven track record of leading successful multi-channel campaigns. • Expertise in managing large-scale media budgets and achieving substantial ROI across various digital platforms, including search, social, display, programmatic, OOH and TV. • Deep understanding of paid media channels with hands on keyboard experience. • Thorough direct response creative strategy expertise across all channels. • Strong analytical skills, with experience in setting performance benchmarks, analyzing results from multiple data sources (attribution, MMM and incrementality tests) and deriving actionable insights for optimization. • Demonstrated leadership capabilities, with experience in mentoring and managing team to drive high performance and innovation. • Excellent communication skills, capable of presenting complex strategies and results to leadership and key stakeholders. • A strategic mindset with a focus on aligning media efforts and brand objective. • Proven ability and interest to stay ahead of industry trends and integrate new technologies and approaches into media strategies. • Strong partnership skills, with experience collaboration with media agencies, vendors and cross-functional teams to achieve campaign success. • Experience working with high-performing, cross functional teams and senior leaders. • Strong interpersonal, written communication, and organizational skills. • A full life outside of work with personal passions and hobbies!

Benefits

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • A monthly subscription of AG1 at no cost to you; access to AG1 swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.