Senior Director of Marketing

November 2

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ConvertKit

WebsiteLinkedInAll Job Openings

email marketing

51 - 200 employees

Founded 2013

☁️ SaaS

👥 B2C

💰 Angel Round on 2016-07

Description

• Kit is an email-first operating system for creators who mean business. • We help creators grow and monetize their audience with ease. • We’re on a mission to help creators earn $1 billion using our creator marketing platform. • This is an opportunity to lead the Marketing team at Kit, a company dedicated to empowering creators. • As the Senior Director of Marketing, you will play a key role in building Kit’s brand recognition and driving new customer acquisition. • Reporting to the Chief Revenue Officer, this position requires a strategic and results-oriented individual who can help position Kit as a leader in the creator space.

Requirements

• Industry and customer knowledge: Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy. Demonstrate fluency in marketing metrics and gathering and analyzing data. Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior. Regularly monitor the industry trends and the competitive landscape with a critical lens for your team’s improvement and leverage those insights. • Go-to-market strategy: Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans. • Systems and leverage: Build and work within nimble systems that find a balance that promotes thoughtfulness and speed. Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities. Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals. • Continuous improvement: Hold yourself to extreme accountability of your and your team’s results. Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement. Your team’s great work is demonstrated in the behavior of our customers and our brand awareness, not just our internal metrics. • Experience managing a team of 8+ in a SaaS environment.

Benefits

• Profit Sharing • Kit equity • 401k with a 5% match • Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100% • $4,000 equipment allowance for your first two years, $3,000 budget every following two years • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year