Senior Director of Marketing

23 hours ago

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Prevail.ai

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exhibits • depositions • pre-trial services • court reporting • machine learning

51 - 200

Description

• About Prevail Legal: A well-funded startup founded in San Francisco, our workforce includes a diverse collection of individuals located across the country. Our first-of-its-kind platform combines secure video conferencing with a collection of intuitive tools developed for conducting remote, in-person, and hybrid legal proceedings. • The Senior Marketing Director is responsible for the company’s creative services, communication and advertising plans, brand management, social media, websites, digital/print production, and distribution. This high-visibility role will manage the Creative & Marketing team, lead the creation and implementation of marketing plans to meet sales and retention targets and elevate brand recognition to improve customer experience and loyalty. • Create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals. • Initiate inbound marketing campaigns to acquire fresh leads. • Work closely with the executive team to align new marketing strategies with business objectives and product development. • Monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently. • Develop creative strategy and oversees the execution of marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays. • Establish, maintain, and build the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral. • Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc. • Manage marketing analytics tools. • Manage and develop direct reports. • Performs other related duties as assigned.

Requirements

• Bachelor’s Degree in marketing or/in communications. Master's degree (highly preferred). • Minimum of 8 years of experience working in the marketing department. • Strong analytical skills to review business KPIs and optimize campaigns accordingly. • Proficiency with Google Analytics, Mailchimp, and other similar tools. • Experience marketing SaaS products in a B2B environment. • Experience in developing and implementing SEO programs and email marketing campaigns. • Excellent communication skills, both written and verbal, and experience presenting to a high-level audience. • Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex and large-scale initiatives. • Demonstrated leadership qualities and high standards of competence, integrity, professionalism, and the ability to manage a diverse workforce. Decisive leader with the ability to lead and empower teams to develop impactful short and long-term strategies and action plans and drive for results. • Experience with start-up environments.

Benefits

• Comprehensive medical, dental, vision, and 401(k) plans • PTO, including vacation and company holidays • Generous continuing education allowance • Employee stock option plan • Remote-first workplace • Open, diverse, and respectful work culture