Cowboy is a company that specializes in connected e-bikes, offering a range of models such as the Classic, Cruiser, and Cross series. They provide digital features like AdaptivePower and Theft Detection, making their bikes highly adaptive and secure. Cowboy also offers services like leasing, theft insurance, and at-home repairs, ensuring customers have a comprehensive support system. As the first e-bike producer to achieve B Corp status, Cowboy emphasizes sustainability with initiatives like their Circular line of refurbished bikes. Additionally, they combine technology and social interaction through features like level-based challenges, enhancing the user experience. Cowboy aims to make cycling accessible, offering flexible leasing options and subsidies, along with test rides to find the perfect bike.