Planner - Paid Search

September 17

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CrossMedia Inc.

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Graphics & Advertising Design • Website Design & Development • Multimedia Presentations • Content and Social Media Management • Digital Marketing

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Description

• Assist with the development and implement comprehensive SEM strategies to meet client objectives. • Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM). • Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms. • Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. • Utilize strong analytical skills to interpret overall search performance metrics and trends. • Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization. • Implement A/B testing strategies to continuously improve ad performance and ROI. • Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills. • Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

Requirements

• 1.5 - 2+ years experience in paid search. Digital ad agency experience. • Hands-on Keyboard’ experience in search management platforms. Includes the following: • Supervise the everyday performance of search engine marketing (SEM) campaigns • Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum) • Plan, coordinate and administer numerous presentations for your managed accounts • Lead regular status update calls with clients to ensure optimal performance • Provide daily, weekly, monthly and yearly reporting & analysis strategy • Communicate key performance trends to your account lead and clients • Conduct keyword research to drive new areas of growth for your clients • Create effective ad copy to produce optimal click through and conversion rates • Work closely with display and digital marketing teams on development and execution of integrated marketing plans • Ability to establish relationships with vendors (Google & MSN representatives) • Strong organizational skills and ability to balance tight deadlines and challenges.

Benefits

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way • Open PTO policy and paid sabbaticals at significant milestone anniversaries • Fully-funded healthcare options and agency-wide physical & mental health support • 401(k) with company match, student loan relief program and financial counseling support • Generous paid parental leave policy • Life milestone recognition & support • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) • Cell phone/tech reimbursement • Student Loan payment plan • Tuition reimbursement • And burgers – lots and lots of burgers