Director - Growth Marketing

March 7

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Curology

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Curology is a personalized skincare company that provides custom treatment plans to address various skin and hair concerns such as acne, anti-aging, and hair loss. They offer a wide range of products, including prescription formulas, cleansers, moisturizers, serums, and more, tailored to meet individual needs. Customers start with a consultation sharing their medical history and skin goals, which is reviewed by licensed dermatology providers. Curology then creates personalized skincare formulas based on clinically proven ingredients and ships the products directly to customers every two months. The company emphasizes real results through testimonials and offers subscription-based skincare solutions.

Skincare • Dermatology • Acne • Telemedicine • Anti-Aging

201 - 500 employees

Founded 2014

💄 Beauty

🛍️ eCommerce

⚕️ Healthcare Insurance

📋 Description

• Mission of the Role • We’re looking for a Director of Growth Marketing to drive new customer acquisition and optimize media efficiency across our two brands, Curology & Agency. This highly analytical and data-driven leader will be responsible for managing a $60M+ media budget across multiple paid channels, including Meta, Google, TikTok and other emerging platforms. • This role requires a performance-driven marketer who thrives in a fast-paced environment, has a deep understanding of attribution modeling and first-party data strategies, and can effectively manage internal teams and external agency partners. • Essential Duties and Job Function • Paid Media Strategy & Execution • Develop and execute a customer acquisition strategy that aligns with overall business goals and revenue targets. • Own the day-to-day management of paid media channels across Meta, TikTok, Google, affiliate marketing, display and CTV/audio. • Manage media pacing and tactical allocation, ensuring budget efficiency and goal attainment. • Our internal team directly manages media buying for Meta and TikTok, ensuring in-house expertise and agility in campaign execution. • Identify, test, and scale new customer acquisition channels to drive sustainable growth. • Partner with internal stakeholders to align media strategy with brand positioning and promotional calendar. • Data-Driven Performance Optimization • Monitor, analyze, and optimize key KPIs (LTV, CAC payback, CPC, Conversion, CPM) to improve efficiency and scale. • Work closely with the data science & analytics team to ensure data accuracy and reporting integrity across platforms. • Conduct deep quantitative analysis to inform media mix modeling, creative strategy, and audience segmentation. • Ensure robust tracking and attribution models are in place, leveraging first-party data and incrementality testing. • Budgeting, Forecasting & Reporting • Own budgeting and pacing for a $60M+ annual media spend, ensuring efficient allocation across channels. • Partner with the Director of Strategic Finance to forecast and scenario-plan media investments. • Deliver weekly, monthly, and quarterly performance reports to senior leadership, providing actionable insights and recommendations. • Agency & Partner Management • Lead and manage multiple external agencies across Google, CTV, and affiliates to ensure maximum performance. • Collaborate with Meta & TikTok account reps to stay ahead of platform updates, beta programs, and best practices. • Maintain strong relationships with ad tech partners and attribution vendors to optimize tracking and insights. • Internal Team Leadership & Cross-Functional Collaboration • Lead and mentor a high-performing growth marketing team, providing strategic direction and professional development. • Partner with Creative, Brand, Product, and Influencer Marketing teams to optimize messaging, landing pages, and media assets. • Identify process efficiencies to streamline cross-functional collaboration, ensuring alignment on growth initiatives.

🎯 Requirements

• 10+ years of growth marketing and media planning experience, with 3+ years of team leadership in a DTC, beauty, or skincare environment. • Proven track record managing $100M+ combined media budgets with expertise in performance marketing, attribution, and paid social/search. • Deep understanding of Google, Meta, TikTok, and other key acquisition platforms. • Experience managing multiple agencies (Google, TV, CTV, affiliate, MMM). • Strong analytical mindset, with proficiency in incrementality testing, MMM, LTV modeling, and CAC efficiency. • Ability to navigate complex cross-functional teams, influencing stakeholders across creative, finance, and analytics. • Entrepreneurial mindset with a strong sense of ownership, continuously seeking innovative ways to drive growth and efficiency. • Intellectually curious and resilient, with a passion for testing, learning, and challenging the status quo to achieve breakthrough performance. • Independently driven and proactive in identifying opportunities to improve campaign performance • Ability to execute day-to-day while delivering a broader strategic vision

🏖️ Benefits

• Work From Home • Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Flexible Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Training & Development • Wellness Resources