Senior Web Analyst

September 15

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ecommerce • internet retailer • mass customization • on-demand printing • t-shirt printing

1001 - 5000

Description

• Understand the business objectives behind requests and provide insights and actionable recommendations. • Partner with digital product, technology, and merchandising teams in understanding site behaviors • Educate the business and product team on self-serve web analytics opportunities to optimize the impact • Proactively define areas of AB testing opportunity to optimize the site • Dive deeper into test analysis to better understand why we are obtaining observed results, and to explain user behavior. • Analyze key web metrics and funnels to monitor and support business and technology • Write and QA tagging requirements to ensure we capture the best data to analyze performance. • Perform exploratory analysis that results in meaningful insights and recommendations for a broad range of subjects and areas of the business

Requirements

• 3+ years experience with e-commerce analytics • 2+ years of experience conducting A/B tests, and understanding of different analysis techniques • Deep understanding of digital analytics, Google Analytics (GA4) tagging and reporting capabilities. • Strong communication skills • Agility - the ability to juggle multiple ongoing projects and work both collaboratively and autonomously at times • Strong SQL skills. • Familiar with data layer and web analytics implementations • Familiarity with A/B testing platforms; prefer Optimizely web and full-stack • Exposure to BigQuery; comfortable with leveraging R a plus • Experience delivering training for self-serve web analytics opportunities • Experience delivering results in different modalities (visualization, tables, etc), and providing insights and recommendations. • Experience performing analysis on large and often incomplete data sets and translating results for consumption by business partner

Benefits

• Remote • Flexible time off • Affordable health insurance as low as $8.48 a month with wellness credit and no deductible • Free vision insurance • 401(k) match, life insurance, and company paid Short and Long Term Disability • Internal learning and development platform • Employee discount, Company and Team Swag • Perks at Work Program: Inkers can get deals on anything from car rentals, travel, computers, appliances, and everything in between, all at no cost to you.