Customlytics
Customlytics is a leading full-stack mobile technology and marketing consultancy based in Berlin, Germany. Founded by Christian Eckhardt and Raul Truckenbrodt in 2016, the company specializes in helping app companies succeed by offering consulting and support for mobile app strategy, product management, analytics, and technology integration. Their services encompass strategy development, mobile app audits, attribution tracking, CRM, BI/data warehousing, app store optimization, performance marketing, and campaign management. Customlytics aims to cover the entire spectrum of infrastructural marketing topics, as well as design and manage the UI & UX of mobile apps and performance marketing campaigns.
App Analytics • App Marketing • ASO • Technology Integration • Attribution Tracking
Senior Mobile CRM Manager - German Speaking
February 7
Customlytics
Customlytics is a leading full-stack mobile technology and marketing consultancy based in Berlin, Germany. Founded by Christian Eckhardt and Raul Truckenbrodt in 2016, the company specializes in helping app companies succeed by offering consulting and support for mobile app strategy, product management, analytics, and technology integration. Their services encompass strategy development, mobile app audits, attribution tracking, CRM, BI/data warehousing, app store optimization, performance marketing, and campaign management. Customlytics aims to cover the entire spectrum of infrastructural marketing topics, as well as design and manage the UI & UX of mobile apps and performance marketing campaigns.
App Analytics • App Marketing • ASO • Technology Integration • Attribution Tracking
📋 Description
•Develop and implement a comprehensive CRM strategy aligned with the overall marketing plan to promote customer engagement, loyalty, and retention. •Create and execute targeted push notifications, in-app, and email campaigns that drive user engagement and conversions for clients' apps. •Analyze customer data and provide insights to inform marketing and product teams and guide growth decisions. •Collaborate with cross-functional teams including product, design, writing, and data analysis to create a seamless customer experience. •Stay updated on industry trends and new technologies to continuously improve our CRM services.
🎯 Requirements
•Minimum 5 years of experience in CRM, email marketing, or mobile marketing •Proven track record of developing and executing successful CRM campaigns •Experience with marketing automation platforms and mobile CRM systems (e.g., Braze, MoEngage, Clevertap, Batch, Airship, Iterable, etc.) •Strong project management skills and ability to prioritize and manage multiple projects simultaneously •Strong data analysis skills and ability to leverage data for marketing decisions •Fluent in English and German, both spoken and written •Excellent written and verbal communication skills
🏖️ Benefits
•Flexible working hours •Possibility to work from our office in Berlin, from home or outside Germany •Corporate benefits •Full coverage of your BVG job ticket •Financial support for parents with non-school-age children
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