Account-Based Marketing Manager

February 15

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Cytora

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Cytora is the configurable platform that enables commercial insurers to create digital workflows by digitising, evaluating and routing risks.

Machine Learning • Artificial Intelligence • Commercial Insurance • Commercial Underwriting • Risk Modelling

51 - 200 employees

💰 Series B on 2019-04

📋 Description

• Cytora is the digital risk processing AI-powered platform that enables commercial insurers to digitise all interactions with brokers, enabling optimised risk workflows and control over the target portfolio. • Responsible for a myriad of digital campaigns, coordinating external agencies and creating high-quality customer events. • Planning and executing a range of events, including conferences, partner, sponsored and community events. • Experimenting regularly with tests throughout new and existing channels to build a better picture of what is working. • Developing a deep understanding of customers, products, and the buyer’s journey including customer persona management and buying preferences. • Develop and implement strategic marketing plans aligned with the goals and objectives of key accounts. • Identify and prioritize key personas and individuals within accounts based on strategic importance and revenue potential. • Plan and execute multi-channel marketing campaigns to engage target accounts across various touch points including email, social media, events, and digital advertising. • Work closely with sales, product, customer success and marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organizational goals and strategies. • Build and maintain strong relationships with key stakeholders within international accounts, serving as a trusted advisor and strategic partner. • Promoting and nurturing Cytora’s Making Risk Flow Community, the industry’s first community of risk digitization professionals in the insurance sector. • Working closely with our Partnership and PR team to coordinate, publish and distribute partner announcements, regularly updating our data ecosystem page.

🎯 Requirements

• Experience running multiple types of events, both small and large • Demonstrative experience in running multiple different types of campaigns (digital campaigns are a must) • Experience in B2B enterprise SaaS company (insurance industry background is a big plus) • Out of the box thinking, experience of creating and executing innovative and creative campaigns • Team player with a strong, proactive attitude, willing to wear multiple hats • Passion for marketing, wanting to grow in multiple areas of marketing and build responsibilities with the scaling of the company • Good copywriting skills would be beneficial

🏖️ Benefits

• Competitive salary and stock options • Fully remote • Fun, vibrant and energetic environment with people that want to make a difference • Opportunity to learn and build new skills in an expanding business