Product and Channel Marketing Manager

February 14

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Rain

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Rain is a financial technology company that provides employers with an easy way to offer Earned Wage Access (EWA) to their employees. This service allows employees to access their earned wages instantly, enhancing their financial wellness and reducing stress related to paydays. Rain helps employers increase retention and job applications while integrating seamlessly with existing payroll systems. By offering Rain, companies can boost employee productivity and engagement, making it a valuable benefit across various industries.

fintech • financial services • finance • financial wellness • payroll

51 - 200 employees

Founded 2019

💳 Fintech

🤝 B2B

👥 HR Tech

📋 Description

• Rain is a venture-backed fintech with a mission to enable billions of people to reach financial freedom. • We are seeking a results-driven and strategic Product & Channel Marketing Manager to own the marketing function for driving revenue and growth through our strategic channel partnerships. • This individual will bridge the gap between product, brand marketing, and partnerships to craft compelling narratives, create demand, and build strong brand presence across touchpoints. • Key Responsibilities: Develop and execute channel marketing strategies that drive revenue growth through strategic partnerships. • Craft the core narrative for the partnerships channel by understanding product, partner ecosystem, and customer challenges. • Collaborate with strategic partners to create co-branded marketing materials, campaigns, and assets that highlight our joint value propositions. • Drive demand through high-impact channel campaigns, developing strategic narratives and thought leadership initiatives.

🎯 Requirements

• 4+ years of experience in channel marketing within HR tech, SaaS, or a related industry. • Proficiency in marketing automation tools and CRM systems (HubSpot experience is a plus). • Strong understanding of B2B(2C) sales and partnership ecosystems, including their dynamics and decision-making processes. • Proven ability to craft and execute high-impact marketing campaigns with compelling product messaging and positioning that resonate with target audiences. • Familiarity with creating sales enablement tools, such as product guides, FAQs, and presentations, to drive adoption and understanding across stakeholders. • Preferred Qualifications: Experience building and scaling channel programs in a high-growth, dynamic environment. • Expertise in launching and managing go-to-market plans for new products or features, ensuring cross-functional alignment with internal teams and external partners. • Strong knowledge of demand generation, product marketing, and/or B2B partnerships. • Exceptional analytical skills to assess market dynamics, evaluate campaign performance, and inform strategic decision-making.

🏖️ Benefits

• Flexible PTO • Medical, Dental, Vision, Life, Disability coverage • Parental leave • Monthly stipend • Equity options