VP of Performance Marketing

February 20

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DataArt

Founded in 1997, DataArt is a global software engineering firm and a trusted technology collaborator for market leaders and visionaries. Guided by the People-first principle, our world-class team designs and engineers data-driven, cloud-native solutions that foster progress and deliver immediate and enduring business value.

Custom Software Development β€’ Financial Software Development β€’ Mobile Application Development β€’ Financial Services Software β€’ Travel and Hospitality Software Solutions

5001 - 10000 employees

πŸ’° $75M Private Equity Round on 2022-06

πŸ“‹ Description

β€’ The VP of Performance Marketing is responsible for establishing and scaling our customer acquisition strategy and day to day management and directing of our performance channels at a Senior level. β€’ This role relies heavily on our value of Ambition, to build out a sophisticated acquisition machine and to continue to move performance marketing forward with great vision and business strategy. β€’ To thrive and flourish in this role, you must have a growth mindset, be data driven, be able to switch from strategy, to complex data problems, to help define creative that will drive conversion to executing and reporting results to the company.

🎯 Requirements

β€’ Strong experience in a Director+ level within Performance Marketing, ideally in a tech start up or hyper-growth environment; β€’ Extensive experience in paid media management, or campaign management with a primary focus on ROI/revenue-based goals; β€’ Data-driven with strong quantitative and problem-solving skills that enable you to show your impact on the bottom line of the business; β€’ A digital advertising wizard: you are an expert in ROI management, campaign management & optimization and budget management; β€’ Experienced working both independently and with agencies on media campaigns; β€’ Experience with growing distribution and scale across a variety of channels (email, Facebook, Instagram, YouTube, Adwords); β€’ Skilled in content development supported by SEO optimization and PPC strategy; β€’ Excellent storyteller using data and the ability to direct outcomes based on data; β€’ Driven and creative: you work around barriers and find creative solutions to advertising obstacles and idiosyncrasies related to our industry and a highly competitive space; β€’ Aggressively setting your own goals: You're hungry for setting and achieving goals independently; β€’ Passion for remote work and a global outlook strongly preferred.

πŸ–οΈ Benefits

β€’ work from anywhere β€’ flexible paid time off β€’ flexible working hours (we are async) β€’ 16 weeks paid parental leave β€’ mental health support services β€’ stock options β€’ learning budget β€’ home office budget & IT equipment β€’ budget for local in-person social events or co-working spaces

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