Product Marketing Manager

October 29

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Datassential

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Insights • Food & Flavor Trends • New Product Testing • Brand Measurement • Price Optimization

51 - 200

💰 Private Equity Round on 2019-09

Description

•candidates in mid-west are preferred •Develop and execute go-to-market strategies for new products and feature enhancements, ensuring alignment with company goals. •Create compelling product positioning, messaging, and value propositions that resonate with target customer segments, including foodservice operators, retailers, and manufacturers. •Partner with the product team to deeply understand product roadmaps, translating features into customer benefits that drive adoption and retention. •Collaborate with sales and customer experience teams to develop sales enablement materials, including presentations, case studies, battle cards, and demo scripts. •Conduct market research and competitive analysis to stay informed on industry trends and competitor positioning. •Work closely with the content marketing and demand generation teammates to drive integrated campaigns that promote our products and increase brand visibility. •Serve as a subject matter expert for Datassential’s products, providing training and support to internal teams as needed. •Develop thought leadership content that highlights Datassential’s market position and expertise. •Track the voice of the customer (VOC) through feedback loops and surveys, and report and merchandise key insights internally to guide product development and externally to demonstrate customer-centric innovation.

Requirements

•Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus. •5+ years of experience in B2B product marketing, preferably within the food and beverage, SaaS, or data/analytics industries. •Experience with market research and competitive analysis. •Ability to manage multiple projects simultaneously and work cross-functionally in a fast-paced environment. •Proficiency in Microsoft PowerPoint •Proficiency in marketing automation tools (ex. Hubspot), CRM systems (ex. Wordpress), and project management tools are a plus.

Benefits

•Competitive salary and annual bonus eligibility •Affordable Medical, Dental, and Vision Insurance, including a no cost employee-only plan •401K with dollar-for-dollar company match up to 5% •Unlimited PTO, recharge days, and Christmas through New Year break •Remote Stipend (non-Chicago residents) •Wellness Reimbursement or HQ Gym access