Marketing communications β’ Advertising β’ Media planning β’ Media buying β’ People-Based Marketing
10,000+
2 days ago
πΊπΈ United States β Remote
π΅ $163k - $263.4k / year
β° Full Time
π΄ Lead
π Vice President
Marketing communications β’ Advertising β’ Media planning β’ Media buying β’ People-Based Marketing
10,000+
β’ This role is remote-friendly. β’ You will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight. β’ You will report to a SVP, Analytics. β’ As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders. β’ Collaboration is at the core of our business success and the Vice President, Analytics will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams. β’ You will lead agency development efforts for analytics, including new and organic business pitches. β’ You will manage the analytics business for a portfolio of clients. β’ You will lead the integration of all analytics disciplines in service of client outcomes. β’ Be a senior-most contact for analytics, adapting to our challenges with agility and direction. β’ Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary. β’ Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts. β’ Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions. β’ Mentor and develop skill-set of analytics team. β’ Partner in the development of agency thought leadership. β’ You will report to SVP, Analytics.
β’ Bachelor's Degree is required in Statistics, Economics or related a quantitative field β’ 12+ years relevant Media or Analytics experience is preferred β’ Has understanding of digital planning and buying, with a focus on standard media metrics β’ Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations β’ Experience in a Product Management role or Scrum/Agile frameworks a plus β’ Experience with Data Visualization software and dashboard building (e.g., Tableau) β’ Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees β’ Proficiency in PowerPoint and Microsoft Excel is required β’ Working knowledge of machine learning, statistical testing, & regression modeling β’ Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation β’ Some travel will be required (occasional onsite in NY, NY or other domestic travel)
β’ A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. β’ For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
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