Vice President - Media Analytics

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Marketing communications • Advertising • Media planning • Media buying • People-Based Marketing

10,000+

Description

• This role is remote-friendly. • You will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight. • You will report to SVP, Analytics. • Collaboration is at the core of our business success and the Vice President, Analytics will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams. • You will lead agency development efforts for analytics, including new and organic business pitches. • You will manage the analytics business for a portfolio of clients. • You will lead the integration of all analytics disciplines in service of client outcomes. • Be a senior-most contact for analytics, adapting to our challenges with agility and direction. • Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary. • Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts. • Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions. • Mentor and develop skill-set of analytics team. • Partner in the development of agency thought leadership.

Requirements

• Bachelor's Degree is required in Statistics, Economics or related a quantitative field. • 12+ years relevant Media or Analytics experience is preferred. • Has understanding of digital planning and buying, with a focus on standard media metrics. • Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations. • Experience in a Product Management role or Scrum/Agile frameworks a plus. • Experience with Data Visualization software and dashboard building (e.g., Tableau). • Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees. • Proficiency in PowerPoint and Microsoft Excel is required. • Working knowledge of machine learning, statistical testing, & regression modeling. • Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation. • Some travel will be required (occasional onsite in NY, NY or other domestic travel).

Benefits

• A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.