Senior Manager, Paid Search
December 4
Description
• Promote best practices and continuous improvement in all paid search activities while encouraging knowledge sharing across teams • Be accountable for achievement of client goals and deadlines across accounts • Perform keyword research and write ad copy for our campaigns • Manage pacing and account budgets • Implement successful bidding strategies and keyword management using a bid management tool (e.g., Google Search Ads 360) • Perform regular competitive research analysis for all campaigns • Stay on top of new tools, ad formats, trends and best practices in Search through research or industry events and conferences • Create, format and update Med Legal submission documents • Provide strategic and tactical recommendations based on qualitative and quantitative data in partnership with the search senior manager • Lead client reporting for assigned tactics with the analytics team • Present and lead internal and client status calls and meetings • Work with the media team for annual and monthly budget reconciliation • Oversee on time delivery of all projects • Be the main contact for Search Engine and third-party reps • Partner with other channels (media, programmatic, social and SEO)
Requirements
• 3+ years of hands on paid search experience at a digital agency (Google & Bing) • Detailed knowledge of SEM best practices and platform buying tools, market development and the latest trends • Experience managing the planning, budgeting, and strategic development of SEM campaigns and account structure to increase paid media traffic • Experience building SEM submissions off of client websites including KW lists and ad copy development • Complete mastery of Search Engines and third-party tools (Google Ads, Bing Ad Center & SA360) • Experience working with media analytics and budgets • Experience providing recommendations that increase client goals • Proficiency in Excel (pivot tables & vlookup) • People management experience, including experience developing and mentoring a team • Project and resource management skills • Experience working with financial data and budgets • Plus: if you have experience working with pharma/life sciences clients or regulated industry • Plus: if you have experience with 3rd party campaign management platforms like Marin Software or SA360
Benefits
• Work remotely from home or from one of our many offices within the continental US • Flexible Vacation Policy • 19 paid holidays • Generous Medical, Dental and Vision Coverage • 401k with company match • Career development and learning opportunities • Inclusive work culture and focus on DEI
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