Content Marketing Manager

February 26

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Directive

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Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

NOCOLOGY • IT Support • Web Design • Cloud Hosting. JoomConnect

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

📋 Description

•Directive Consulting is the performance marketing agency for SaaS and Tech companies. •The Content Strategists and Sr Content Strategists are responsible for day-to-day client deliverables, creating and managing custom client strategies. •The ideal candidate must have a deep understanding of content strategy, along with a strong foundation in technical SEO. •Work with enterprise clients to contribute to holistic marketing strategy.

🎯 Requirements

•Develop and implement custom marketing strategies aligned with client goals and Directive best practices. •Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time. •Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment. •Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights. •Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production. •Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals. •Collaborate with AsDs to review and finalize goals before presenting them to clients. •Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time. •Utilize Asana to manage workflows, delegate tasks to specialists, and monitor progress. •Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations. •Act as the main point of contact for clients, building strong, trust-based relationships. •Proactively communicate with clients about deliverables, timelines, and progress via Slack and regular meetings. •Keep internal leadership informed about roadblocks, growth opportunities, and account changes, such as strategy pivots or point-of-contact transitions. •Prepare and present regular updates on client strategy progress, including: •Bi-weekly meetings to review Net Success Metrics (NSM) and ongoing deliverables. •Monthly and quarterly reports summarizing campaign performance. •Bi-annual business review presentations highlighting key results and recommendations. •Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings. •Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility. •Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth. •Must Have: Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables). •Nice to have: Ahrefs, STAT, BrightEdge.

🏖️ Benefits

•🏠 We have a set living wage at Directive •🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle •Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents •Benefits to Support the Whole Person: •🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace •💪 Physical - Gympass •🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave •💰 Financial - Traditional and Roth 401(k) with a 3% company match •🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time •🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!