Content and Campaign Marketing Specialist

February 5

Apply Now

Receive Emails with Similar Jobs

VistaVu Solutions

WebsiteLinkedInAll Job Openings

VistaVu Solutions is a company that specializes in providing integrated enterprise software solutions tailored to meet diverse business needs. The company focuses on empowering businesses to optimize processes, enhance productivity, and elevate operations through innovative solutions. VistaVu offers a range of SAP solutions, including S/4HANA, Business ByDesign, and Business One, as well as integration services like Boomi. Their solutions are designed for industry-specific needs, particularly in sectors such as wholesale distribution, manufacturing, and field services. VistaVu also provides specialized add-ons that integrate with SAP to further enhance functionality. Their commitment to innovation is reflected in helping organizations adapt to the evolving demands of the modern business landscape.

ERP • SAP Gold Certified Partner • SAP Business ByDesign • SAP Business One • Industrial Field Services Software

51 - 200 employees

🏢 Enterprise

☁️ SaaS

🤝 B2B

📋 Description

• Produce on-brand, engaging, and high-quality content to help Sales, CSMs and CX teams effectively communicate and educate prospects and customers throughout the relationship/buyers’ lifecycle • Manage the development, messaging, and processes throughout the creation of all thought-leadership, educational, and creative content, including editorials, E-books, blogs, social media posts, success stories (with customer waivers), product overviews, video segments, etc. • Collaborate with the Website, SEO & Design person in the team to ensure content assets are visually aligned with campaign goals and branding. • Managing and executing campaigns on platforms like HubSpot and scheduling persona-specific social media content. • Optimize email marketing sequences, track campaign performance metrics, and adjust strategies based on data insights. • Build strong relationships throughout the company to help unify our own content and fully understand the marketing goals, needs, and objectives of our external ventures and clients • Ensure organized content management and alignment with SEO best practices . • Analyze content engagement metrics (e.g., conversions, views, impressions) and implement strategies to improve performance across channels. • Support with developing brand strategies, wider brand messaging across varying content channels • Ensure internal and external communication materials are relevant, accurate and up to date. • Coordinate file management, including tracking and logging changes to resources across channels • Remain current on content marketing and creative trends and constantly look to innovate within the industry • Collaborate with sales and marketing stakeholders to align campaign messaging with lead generation goals and persona-specific strategies. • Create and manage video content to enhance campaign effectiveness and support lead nurturing.

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, Journalism, or related field – or equivalent experience. • Minimum 3-5 years of full-time marketing experience with a software subscription product • Deep literacy around content strategy, as well as brand and performance marketing • A deep understanding of the mechanics of producing must-read content; you know how to make a subject 'pop' to a reader • Proven ability to create enticing campaigns, not just one-off pieces • Experience in a fast-paced environment where competing priorities, uncertain outcomes and iteration is the norm • Proficiency with Hubspot. • Proficiency with Business ByDesign (CRM) a plus. • Ability to collaborate with various teams, consolidate information, and deliver on content plans • Understand SEO and best practices for content writing • Excellent organizational skills with an appreciation for vocabulary and digital taxonomy • Personable and resilient individual who can coordinate content from Product teams, SMEs, CX, CSMs, customers, and the marketing team • Excellent time management skills, proactive strategist, detailed execution • An interest and knowledge in AI

🏖️ Benefits

• Competitive remuneration • Flexible Health and wellness spending account. • Bonus program. • STD, LTD, Life and Critical Illness benefit program. • Work with great people in an environment where we live our core values. • Growth as we provide you challenges and opportunities to advance your career development and training.