Content Marketing Strategist

6 days ago

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Directive

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NOCOLOGY • IT Support • Web Design • Cloud Hosting. JoomConnect

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

Description

•Directive Consulting is the performance marketing agency for SaaS and Tech companies. •We focus on SQLs and Customers instead of traditional metrics like MQLs. •We create comprehensive digital marketing strategies to help clients hit their SQL targets.

Requirements

•Strategic Excellence and Best Practices •Develop and implement custom marketing strategies aligned with client goals and Directive best practices. •Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time. •Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment. •Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights. •Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production. •Goal Setting •Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals. •Collaborate with AsDs to review and finalize goals before presenting them to clients. •Project Management •Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time. •Utilize Asana to manage workflows, delegate tasks to specialists, and monitor progress. •Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations. •Internal and External Communication •Act as the main point of contact for clients, building strong, trust-based relationships. •Proactively communicate with clients about deliverables, timelines, and progress via Slack and regular meetings. •Keep internal leadership informed about roadblocks, growth opportunities, and account changes, such as strategy pivots or point-of-contact transitions. •Reporting and Insights •Prepare and present regular updates on client strategy progress. •Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities.

Benefits

•🏠 We have a set living wage at Directive •🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle •Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents •Benefits to Support the Whole Person: •🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace •💪 Physical - Gympass •🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave •💰 Financial - Traditional and Roth 401(k) with a 3% company match •🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time •🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!