Conversion Optimization Analyst
November 27
Description
• Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates • Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis • Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising and CRO for websites • Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity • Collaborate with other service lines to identify CRO opportunities and contribute to client pitches
Requirements
• 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus) • Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs • Knowledge and experience with design-related softwares including, but not limited to Figma, Adobe Creative Suite, Unbounce, Webflow • Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Google Optimize, Optimizely, VWO, Adobe Target)
Benefits
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time
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