Customer Marketing Manager

5 days ago

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Directive

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Description

•Directive Consulting is the performance marketing agency for SaaS and Tech companies. •This role reports to the VP of Marketing and is a crucial part of our Internal Marketing team. •The Customer Marketing Manager works directly with our Marketing and Operations teams to support our customer growth and satisfaction to increase both new and existing business. •Work with Operations team to drive customer growth and revenue •Work with internal teams and customers to build case studies and highlight wins •Drive customer reviews to relevant sites •Coordinate customer meetups and customer event engagement •Work with marketing team to build and execute a customer engagement playbook •Work with the Operations team and Portfolio growth team to deliver assets to drive NRR. •Deeply understand client positioning and unique value propositions •Responsible for personal productivity and utilization •Work closely with Service Directors to ensure their growth goals are being achieved •Build programs to win-back customers who have moved on to other companies •Support and grow existing referral programs •Manager our marketing communication strategy with customers •Work with sales and operations to ensure an accurate CRM that helps us deliver growth •Market to our current customers to keep them informed on all products we offer to drive expansion

Requirements

•3+ years experience working in or with B2B SaaS •2+ Years in a Customer Marketing Role •A good foundational understanding of B2B marketing specifically when it comes to paid ad strategy and CRO •Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager •Incredible collaborator and driver of execution •Great communication skills and experience both internally and externally •Proven success driving customer growth metrics - Know your numbers! •A unique perspective on how to drive value for SaaS •Equal parts competitive and curious; you’re a true problem solver •You live on the cutting edge of the industry, always looking for opportunities to grow and share •Ability to organize, prioritize and manage multiple projects simultaneously •You’re quality-obsessed and have not lost your soul for advertising •Travel to visit clients/events ~5 times/year or as needed

Benefits

•🏠 We have a set living wage at Directive •🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle •Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents •Benefits To Support The Whole Person •🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace •💪 Physical - Gympass •🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave •💰 Financial - Traditional and Roth 401(k) with a 3% company match •🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time •🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!