Manager - e-Business Marketing

5 days ago

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Thermo Fisher Scientific

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Analytical Instruments • Laboratory Supply Chain Programs and eCommerce • Laboratory Equipment • Lab Services • Specialty Diagnostics

10,000+

Description

• Define and create audiences that can be applied by the Marketing organization across all addressable channels such as: display advertising networks, onsite, and email. • Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners to gather objectives and integrate feedback into overall customer data strategy. • Advise Marketing partners on new technologies for new customer acquisition and audience development strategies. • Segment and optimize the marketing database using advanced analytics for efficient and effective campaign targeting. • Champion 1st party data health through cleansing and optimization strategies and lead 3rd party acquisition and augmentation strategy inclusive of legal alignment. • Oversee customer data platform through appropriate integration with cross-functional technologies, lead data taxonomy and tagging, audience segment library, opt-outs, and compliance and audience analysis. • Work with IT, eBusiness, Data Science, and Engineering to implement key audience strategies. • Manage and develop Data Steward roles, inclusive of onboarding, task prioritization, and training.

Requirements

• Master’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 3 years of experience in audience development or related digital marketing experience. • Employer will also accept a Bachelor’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 5 years of experience in audience development or related digital marketing experience as an equivalent alternative. • Required knowledge or experience with: Owning and implementing key digital marketing strategies; Own vendor engagements and negotiate contracts; Audience personalization within life sciences industry; Contact acquisition collaboration with legal and privacy; Eloqua; Adobe Audience Manager, Adobe Analytics, and Adobe Target; Demandbase or similar Account Based Marketing tools; Tableau or Power BI; SQL; and Salesforce or similar CRM.