Paid Media Manager

4 days ago

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Description

• Oversees and leads a collection of Paid Media accounts • Serves as direct support to client contacts • Weekly communication with vendors or operational partners • Drives referrals via client relationships and professional network • Builds strategies for clients each quarter • Maintains and optimizes budgets for paid media campaigns across multiple channels • Understands client positioning and unique value propositions • Confirms lead routing is accurate within a CRM • Understands the value of Programmatic campaigns • Responsible for personal productivity and utilization • Works directly with Associate Director to ensure internal and client goals are achieved • Executes and optimizes PPC advertising campaigns

Requirements

• 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • Access to certified therapists through Spring Health, membership to Headspace • Gympass • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!