Paid Social Manager

March 19

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $60k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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D.LUXURY BRANDS

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D. LUXURY BRANDS is a leading growth partner for high-potential direct-to-consumer (DTC) businesses. Through its proprietary DigitalRx™ Audit, the company offers in-depth analysis and strategic insights to identify opportunities for growth and profitability. D. LUXURY BRANDS collaborates with private equity firms and venture capitalists to enhance the performance of their portfolio companies by delivering data-driven strategies, optimizing customer journeys, and executing effective marketing campaigns.

E-commerce Due Diligence • Digital Marketing • E-Commerce Growth Strategy • Outsourced Digital Growth Services • CRM (Email, SMS, Loyalty, Retention Strategy)

11 - 50 employees

Founded 2018

🤝 B2B

🛍️ eCommerce

☁️ SaaS

📋 Description

• Execute the overall paid social media buying acquisition strategy, including planning (audience mix and messaging strategy), execution, and measurement of campaigns all in line with the business objectives. • Partner with our internal teams to find areas of opportunity to continuously improve acquisition, ultimately increasing brand awareness, highly-qualified traffic to the websites, retention, and better CAC and LTV. • Uncover deep understanding of consumer audiences, identify what consumers are engaging with or searching for and present actionable recommendations based upon those consumer intent insights. • Actively execute A/B experimentation, learning, and appropriate risk-taking to raise the campaign performance bar. • Guide investment, maintain communication, and develop strategic partnerships with key stakeholders, both internally and externally. • Perform relentless investigation and monitoring of all media spend daily across the client ecosystem to identify opportunities and troubleshoot performance issues. • Define Main KPIs, create and review tracking reports and discuss ongoing optimization opportunities in weekly meetings. • Synthesize data, analyze results, and optimize key findings to achieve business goals & objectives. • Manage the budget forecast and phasing of spends through the year based on the calendar of activities. • Support new client auditing with business development across paid media channels.

🎯 Requirements

• Bachelor’s degree (Communications, Marketing, Media or related field preferred). • Minimum of 4 years of experience in paid social media planning and execution. • Expert understanding of Meta, Tik Tok, and Pinterst Ads marketing channels and tools. • Experience in Google Analytics and any other analytics tools. • Advanced customer-centric analytical skills and substantial problem-solving ability with a strategic focus on impacting ROI and ROAS aligned with CAC and LTV. • Multi-functional project management and strategy development skills; ability to manage deliverables - and to coordinate, collaborate, and demonstrate results. • Excellent communication, story-telling, and presentation skills to frame complex concepts to facilitate discussion and deeper levels of understanding across departments. • The capability to execute rapidly and successfully in an unstructured environment. • Paid Social: hands-on management of social campaigns in Facebook Ads Manager, regularly updating to achieve sales and kpi targets.