Global Product Marketing Manager

4 days ago

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DocPlanner

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Healthcare • Internet • Online healthcare bookings • Sales • medical platform

1001 - 5000

Description

• Docplanner offers solutions for doctors and clinics across key markets in Europe and Latin America. • Lead strategic marketing initiatives that unify efforts across segments and drive growth. • Oversee the marketing funnel and mentor the Product Marketing team. • Position Docplanner’s AI product suite to accelerate new business acquisition and customer retention. • Ensure consistent marketing strategies across individual doctors and clinics. • Develop effective messaging for both small practices and larger clinics. • Create targeted product packaging and storytelling for various customer profiles. • Leverage AI product suite for enhanced patient experience and business acquisition. • Collaborate with clinics teams to integrate acquired solutions. • Support onboarding initiatives to enhance post-purchase experience for users.

Requirements

• Experience optimizing marketing funnels and utilizing performance marketing channels to drive top-of-funnel growth, with a focus on healthcare, SaaS, or technology sectors. • Familiarity with key markets in Europe and Latin America, with an understanding of regional differences in healthcare systems and buying behaviors. • Ability to collaborate effectively with business leaders, go-to-market teams, and product managers to refine positioning and ensure that sales collateral is relevant and impactful for different customer segments. • Demonstrated success in leading product marketing initiatives across various customer segments, developing tailored strategies for different business sizes and use cases. • Analytical mindset, capable of using data to measure campaign success, identify areas for improvement, and inform decision-making. • Strong communication skills with a talent for crafting narratives that make complex products easy to understand and sell. • Fluency in English is required; proficiency in Spanish, Portuguese (Brazilian), Italian, or other European languages is a plus.

Benefits

• True flexibility and work-life balance • Remote first in one of our legal entities or hybrid work model in one of our office locations; • Flexible working hours; • Paid time off according to your location of work; • Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate). • Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.