Head of Digital Marketing

4 days ago

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Domino Data Lab

WebsiteLinkedInAll Job Openings

Analytics • Machine Learning • Data Analysis • Predictive Analytics • Data Science

201 - 500

💰 Series F on 2022-06

Description

• Who we are: Domino Data Lab powers model-driven businesses with its leading Enterprise AI platform. • What we are building: A world-class demandgen engine to fuel Domino’s inbound pipeline. • Your impact will be: Refine and refresh digital strategy to increase awareness and pipeline. • Measure performance and adapt strategies based on what is working. • Implement personalization framework for core verticals. • Develop effective air cover campaigns for strategic deal acceleration.

Requirements

• Proven record in creating and executing high-impact digital marketing strategies that drive measurable results • Oversight and management of digital agencies and contractors, ensuring alignment and performance across all partners • Hands-on experience with programmatic advertising to optimize reach and engagement • Expertise in budget management, maximizing ROI across diverse digital channels • Led end-to-end creative initiatives aimed at driving conversion, from concept through to completion • Designed and executed targeted personalization campaigns to improve conversion rates • Skilled in leveraging intent data from platforms like 6sense for refined targeting and accelerated deal velocity in ABM campaigns • Adept at performance analysis and ROI reporting, particularly for B2B enterprise marketing with longer sales cycles • Ensure brand consistency and impactful messaging across all digital channels • Developed and implemented SEO strategies, utilizing AI tools for optimized keyword targeting and content enhancement • In-depth knowledge of B2B marketing funnels, lead generation, and marketing automation • Strong attention to detail, follow-through, and data-driven decision-making • Strategic thinker with a growth mindset, prioritizing high-impact initiatives • Creative problem-solver and adaptable team player, able to thrive in a fast-paced environment • Expertise in SEO, SEM, conversion optimization, and ABM • Strong copywriting, communication, and lead lifecycle management skills • Proficient in campaign analysis and data troubleshooting (e.g., SFDC) • Familiarity with tech stack: Canva, 6sense, Zapier, HubSpot/Marketo, Google Ads, LinkedIn, Google Analytics, Salesforce, and similar tools.

Benefits

• equity • company bonus or sales commissions/bonuses • 401(k) plan • medical, dental, and vision benefits • wellness stipends.