Account Director - Digital Marketing

Yesterday

Apply Now

Receive Emails with Similar Jobs

Ignite Visibility

WebsiteLinkedInAll Job Openings

Social Media Marketing • Email Marketing • Analytics • CRO • Paid Media (PPC

201 - 500

💰 Private Equity Round on 2023-02

Description

• The Account Director will own the client relationship and revenue goals for assigned digital marketing clients across franchise, mid-size, or enterprise businesses. • Responsible for working with clients to deliver long-term, strategic value and customer service. • Must possess the ability to prospect, close business, and sell ideas based on clients stated business objectives. • Continually grow/strengthen client relationships and build networking possibilities. • Focus on building strong, in-person client relationships through regular contact. • Lead performance marketing strategies for assigned accounts. • Forecast partnership potential and set revenue goals. • Maintain ongoing sales pipeline and track sales based on goals set. • Ensure both Ignite and client are working together optimally to foster growth of each other’s businesses. • Actively consult and provide client with ongoing creative and strategic recommendations to help support their business. • Serve as the client advocate inside Ignite to ensure that all Ignite teams have the necessary information to scope and complete a project, on schedule and on budget. • Continuously manage and set both internal (Ignite) and external expectations. • Monitor and track client’s performance objectives for all their existing initiatives to ensure program goals are being met/exceeded. • Serve as the lead point of contact for all custom account management matters. • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors. • Develop new business with existing clients and/or identify areas of improvement to meet sale quotas. • Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts). • Client onboarding, support, adoption, advocacy, retention, renewals, and up-sells. • Foster collaboration within the team and across marketing verticals. • Manage client services outcomes to increase retention rates and reduce churns. • Partner with internal teams to effectively solve client problems and provide strategies. • Expand revenue in accounts through cross-selling and up-sell opportunities. • Influence client’s lifetime value through customer satisfaction, loyalty, and overall NPS performance. • Drive new business growth through greater advocacy and reference-ability. • Conduct client check-in calls & QBRs. • Manage client listening points through surveys, Executive Sponsor sync calls, exit surveys, and more. • Coach delivery and production teams through pre-call syncs, on-call feedback, post-call syncs, and consistent identification of growth opportunities for the entire account team.

Requirements

• 7+ years of account management experience in marketing, client services within agency/or digital marketing creative services field • Experience with franchise client and franchise marketing agency • Proven track record for directly driving revenue • Excellent client management, expectation management, negotiation and conflict resolution skills • Leadership experience and capability • Demonstrate ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level • Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail • Excellent listening, negotiation and presentation abilities • Experience delivering client-focused solutions to customer needs • Solid experience with CRM software (e.g. Salesforce, Hubspot) • You are highly skilled at managing difficult clients and turning frowns upside down • 5+ years of sales and business development experience • 5+ years of experience working in digital marketing • Performance management and paid media strategy experience • Experience managing multiple agency clients/accounts • Excellent business acumen and experience working with business executives. • Exceptional verbal and written communication skills, including the ability to effectively communicate and present ideas and solutions to internal and external customers • Bachelor's degree in marketing, business, communications, or closely related field • Keen attention to detail and ability to grasp the big picture • Proven ability to build rapport with clients • Proven ability to lead a team/department • Strong problem-solving skills • Robust organizational and time management skills, including the ability to effectively prioritize work and meet deadlines

Benefits

• Competitive salary base + opportunities for commission & bonus • Full comprehensive health, dental coverage, vision coverage • Fully remote work setting • Generous paid vacation and sick time including your birthday off & extra time off around major holidays • 401k-retirement plan with employer match • Employee advancement and clear growth potential • Company-sponsored professional development opportunities