Paid Digital Marketing Manager
October 17
Description
• Stripe is a financial infrastructure platform for businesses. • Growth Marketing is a team of performance-driven marketers and channel specialists. • You will be a key driver of AMER paid digital marketing efforts supporting self-serve and sales motions. • Help create an uncommonly great paid program at Stripe through user experience and channel optimization. • Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline. • Own end-to-end campaign set up, measurement, and optimization. • Scale web conversion campaigns to represent more than half of paid social investment at a positive ROI. • Drive structured experiments to grow new channels and grow them into meaningful contributors. • Report on campaign performance to ensure visibility into program performance. • Lead in analyzing effectiveness of paid campaigns; improve and optimize campaigns.
Requirements
• 7+ years of work experience • 5+ years of paid digital experience, preferably in paid social/display and direct response. • 2+ years of B2B marketing experience • Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality) • Technical paid digital knowledge (understanding of Conversion API, bidding strategies, audience management) • Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams • Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight • Advanced analytical skills; ability to analyze trends and decipher actionable insights from data • Experience driving experimentation roadmaps to continuously optimize and improve campaigns • User-first sensibility • Excellent written and verbal communication skills • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
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