Growth Digital Marketing Manager

October 15

Apply Now

Receive Emails with Similar Jobs

Human Interest

WebsiteLinkedInAll Job Openings

Financial Services • FinTech • Benefits • Personal Finance • SaaS

501 - 1000

💰 $200M Series D on 2021-08

Description

• Develop and implement SEO strategies to increase organic traffic and search rankings for target keywords. • Analyze website and conversion metrics to identify opportunities for optimization and A/B testing. • Lead the execution of CRO initiatives, including landing page testing, funnel analysis, and user journey optimization to enhance conversion rates across key digital touchpoints. • Collaborate with the brand/content marketing team to ensure SEO best practices are integrated into content development. • Work closely with product and engineering teams to implement technical SEO improvements. • Conduct competitive analysis and keyword research to inform strategic decisions. • Partner with internal stakeholders to develop and maintain a backlog of SEO and CRO initiatives, prioritizing based on business impact. • Own and manage key SEO tools, platforms, and partnerships (e.g., Google Analytics, SEMrush, or Ahrefs). • Monitor and report on SEO and CRO performance, providing actionable insights and recommendations for ongoing improvement.

Requirements

• 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment. • Strong understanding of on-page, off-page, and technical SEO principles. • Proven experience with A/B testing platforms and methodologies to improve user experience and conversion rates. • Proficiency in web analytics tools such as Google Analytics, Amplitude, and SEO tools like SEMrush, Ahrefs, or Moz. • Experience with headless CMS platforms (e.g., Contentful), web crawling tools (e.g., Screaming Frog), and basic knowledge of HTML/CSS for optimizing content delivery across various front-end environments. • Analytical mindset with the ability to derive insights from complex data sets. • Strong communication skills, with the ability to present findings and recommendations to cross-functional teams. • A proactive, data-driven approach to problem-solving and the ability to prioritize initiatives based on impact.

Benefits

• A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees. • Top-of-the-line health plans, as well as dental and vision insurance. • Generous PTO and parental leave policies. • Addition Wealth - Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness. • Lyra - Enhanced Mental Health Support for Employees and dependents. • Carrot - Fertility healthcare and family forming benefits. • Candidly - Student loan resource to help you and your family plan, borrow, and repay student debt. • Monthly work-from-home stipend; quarterly lifestyle stipend. • Employee Resource Groups including Veterans, Lift Ev’ry Voice, Pride, LatinX, Families, and Women in Tech. • Fun online and regional events and celebrations and department and company offsites. • The vast majority of our positions can be 100% remote.