Growth Marketing Manager

November 8

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DoraHacks

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Technology Media • Event Organizing & Hackathons • Hacker Community • Enterprise Problem Solving Platform • Global Hackaton Platform

11 - 50 employees

Founded 2014

🤝 B2B

👥 B2C

💰 $5M Series B on 2022-08

Description

• Develop and implement comprehensive user growth strategies with clear goals and optimized channels. • Use a mix of creative advertising, Google Ads, SEO, social media, YouTube ads, and influencer partnerships to increase user acquisition and brand awareness. • Manage and optimize various marketing channels, including Google Ads, Facebook Ads, YouTube Ads, and LinkedIn, ensuring maximum return on investment (ROI). • Tailor advertising strategies to different user segments and market needs to improve ad conversion rates. • Design and implement SEO strategies to improve organic website traffic through keyword optimization, content creation, and more. • Develop content marketing plans, including blog posts and social media content, to attract potential users and increase engagement. • Collaborate with relevant KOLs and influencers to promote the brand and drive user acquisition. • Plan and execute creative online and offline events, such as themed workshops, community gatherings, and virtual events, to attract and engage users and boost brand visibility. • Use analytics tools (e.g., Google Analytics, Mixpanel) to monitor and assess the performance of all channels, generating reports and identifying areas for optimization. • Conduct A/B testing and analyze user behavior to continuously refine marketing strategies and drive user growth. • Work closely with product, design, and engineering teams to ensure alignment between growth strategies and company objectives. • Collaborate with the marketing team to support the planning and execution of major campaigns, enhancing brand impact and conversion rates.

Requirements

• Bachelor’s degree in marketing, business administration, data analysis, or a related field. • 3+ years of experience in growth or digital marketing, with a background in startups preferred. • Proficiency in major advertising platforms (e.g., Google Ads, Facebook Ads, YouTube Ads), SEO, content marketing, social media, and influencer partnerships. • Experience in planning and executing creative online/offline events. • Data-driven mindset with strong analytical skills, and proficiency in tools like Google Analytics and Mixpanel. • Excellent communication and teamwork skills, with a strong sense of execution and results orientation. • Creative problem-solving skills and adaptability, with the ability to pivot strategies in a dynamic environment.