Enterprise Growth Manager

November 1

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Description

• About Rocket Lawyer • We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. • About the Role • We are seeking a talented Enterprise Growth Manager to join our Enterprise Sales Team and help drive the next phase of growth for Rocket Lawyer’s corporate “B2B” sales. Reporting directly to the Senior Director of Revenue Operations, this role will play a pivotal role in increasing sales efficiency, optimizing the customer journey, and ensuring sustainable growth across our digital channels. • As a creative, data-driven B2B Marketer you’ll be responsible for identifying, testing, and scaling strategies that benefit new buyer lead generation and pipeline growth as well as user product adoption and engagement. You’ll collaborate across teams—including marketing, product, and development—to ensure all aspects of the customer journey contribute to Rocket Lawyer’s growth objectives. • Responsibilities • Develop and execute growth strategies by designing and refining both inbound and outbound approaches that drive Enterprise B2B client acquisition and retention, and user product adoption and engagement across various channels. • Lead data-driven experimentation by conducting A/B tests aimed at optimizing customer acquisition costs (CAC) and maximizing lifetime value (LTV) through targeted initiatives. • Focus on Enterprise lead generation optimization, collaborating with the Rocket Lawyer Marketing Team on search engine optimization, search engine marketing, and other digital marketing tactics to grow both organic traffic and paid reach. • Analyze real-time data from tools such as Salesforce, Outreach, and Chorus, generating reports and adapting strategies based on insights to ensure continued growth. • Collaborate closely with product, marketing, and engineering teams to align growth initiatives across all platforms and ensure seamless integration of efforts. • Optimize the customer journey by mapping the Enterprise customer buyer and end-user experiences, improving conversion funnels, and reducing drop-off rates to enhance user engagement and satisfaction. • Innovate by creating unconventional growth strategies that engage new audiences, increase virality, and drive product adoption through creative growth hacks. • Work with the affiliate marketing and enterprise partnerships to manage relationships with brokers, affiliates, and third-party platforms to drive new leads through broker and affiliate marketing. • Collaborate with the content and social media teams to ensure messaging aligns with growth goals and reflects Rocket Lawyer’s core brand and values. • Leverage CRM tools and marketing automation platforms to streamline lead generation and nurturing processes, ensuring an efficient and scalable approach to growth.

Requirements

• 3-5 years of experience in facilitating both inbound and outbound sales motions, digital marketing, or performance marketing roles, ideally within SaaS, tech startups, or e-commerce environments. • Strong technical proficiency, particularly in tools such as Salesforce, Outreach, Hubspot, Chorus, and other marketing and data analytics platforms. • Creative mindset with the ability to think outside the box, implementing non-traditional growth strategies that can be effectively scaled. • Strong analytical skills, allowing data-driven decision-making to optimize performance and provide actionable insights. • Experience working with teams to refine product-market fit, utilizing customer feedback and market trends to guide strategy. • Excellent communication and project management skills, with the ability to collaborate effectively across different teams in a fast-paced environment. • Familiarity with automation tools such as Zapier, as well as email marketing platforms and CRM systems, to drive growth initiatives efficiently.

Benefits

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees) • Unlimited PTO • Competitive salary packages • Life insurance • Disability benefits • Supplemental Optional Life Insurance Benefits • FSA Options Optional • HSA with Company Match • 401k program with Company Match • Fertility Assistance and Planning options • Wellhub & ClassPass fitness platforms • Comprehensive Pet Insurance options • Financial Wellbeing & Student Loan Program access • Access to additional Mental Health & Wellbeing resources • Pre-tax Commuter/Transit Benefits • Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates