Growth Marketing Manager

7 hours ago

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Parsley Health

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Supplements • Medical Care • Personalized Health Plans • Health Coaching • In Depth Lab Testing

201 - 500

💰 Series B on 2020-11

Description

• Manage paid search and social campaigns to drive member growth and ensure the success of creative assets by coordinating with vendors, copywriters, and designers. • Collect and analyze data across all marketing channels, providing regular reports on performance and insights that guide optimization. • Develop and manage growth experiments (e.g., A/B testing) to discover new opportunities for acquisition and scale paid efforts. • Act as the primary liaison between the Marketing team and the EPD + Data teams, ensuring alignment on growth initiatives and accurate data flow. • Manage the creative team’s queue to ensure content evolves with data-backed insights, maintaining a strong brand presence across paid channels. • Optimize the paid media funnel to increase conversion rates and improve key metrics like cost-per-acquisition (CPA) and return on ad spend (ROAS).

Requirements

• Highly analytical background with the ability to translate data into actionable insights. • 3-5 years experience in managing paid search and social campaigns, including experience working with creative teams. • Strong project management skills with experience in coordinating cross-functional teams and delivering results. • Demonstrated ability as a people manager. • Clear, empathetic communication with a deep understanding of customer needs and constraints, balanced with internal priorities and limitations. • Enthusiasm for Parsley Health’s mission and eagerness to become part of our collaborative, friendly, and dynamic team.

Benefits

• Equity Stake • 401(k) + Employer Matching program • Remote-first with the option to work from one of our centers in NYC or LA • Complimentary Parsley Health Complete Care membership • Subsidized Medical, Dental, and Vision insurance plan options • Generous 4+ weeks of paid time off • Annual professional development stipend • Annual wellness stipend