Manager - Demand Generation

3 days ago

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Dotdash Meredith

WebsiteLinkedInAll Job Openings

1001 - 5000

Description

• Seeking an experienced Demand Generation Manager to lead multi-channel campaigns • Drive qualified leads and increase brand awareness for Bizrate Insights • Collaborate with marketing leadership to develop demand generation strategies • Manage and optimize campaigns across email, paid search, and social media • Design and execute lead nurturing programs and optimize lead scoring models • Manage and optimize HubSpot for effective demand generation activities • Track and analyze campaign performance for ongoing optimization

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field • 5+ years of experience in multiple B2B demand generation channels • Retail, ecommerce, and SaaS experience are all preferred • Strong working knowledge of GA4 • Google Ads Certification • LinkedIn Marketing Certification • Strong expertise in HubSpot marketing automation tools – certification is ideal

Benefits

• Medical, dental, vision, prescription drug coverage • Unlimited paid time off (PTO) • Adoption or surrogate assistance • Donation matching • Tuition reimbursement • Basic life insurance • Basic accidental death & dismemberment • Supplemental life insurance • Supplemental accident insurance • Commuter benefits • Short term and long term disability • Health savings and flexible spending accounts • Family care benefits • 401K savings plan with a company match program • 10-12 paid holidays annually • Generous paid parental leave (birthing and non-birthing parents) • Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance