SEM PPC Specialist - Google Ads & Meta Ads

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Lead Generation • Lead Conversion • Online Sales • Online Marketing • Email Marketing

11 - 50

Description

• Manage SEM/PPC advertising campaigns on Google and Meta • Execute tests, collect and analyze data, identify trends for maximum ROI • Maintain accuracy of price points and ad copy • Optimize bidding strategies for maximum efficiency • Track, report, and analyze website analytics and PPC initiatives • Manage campaign expenses, staying on budget • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyze competitor SEM campaigns • Coordinate with individual client requests and goals

Requirements

• Four-year degree preferred • 2+ years experience in SEM/PPC or digital marketing • Willingness to be trained to become an expert on the latest trends in digital marketing that affects our customers • Experience with Google Analytics, Tag Manager, or Looker Studio a plus • Strong analytical and written communication skills • Ability to self-organize • High drive to succeed