Ad Operations Specialist - Business Development

November 14

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Duolingo

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Language Education • Language Certification • Mobile App Development • Language Proficiency Assessment • Machine Learning

501 - 1000

💰 Series I on 2021-09

Description

• Execute direct ad campaigns through Google Ad Manager, including: • Determining how best to execute various direct ad formats • Building templates for direct ad formats (e.g., app install ads) • Monitor direct ad delivery pace, analyze performance metrics, and report findings to partners • Optimize our ad operations: Set auction and waterfall logic to manage the balance between programmatic and direct ad placements effectively • Create and maintain audience cohorts to enhance ad targeting and performance • Define acceptable specifications and technical standards for direct ads (e.g. upload specs, VAST tags) • Set and optimize ad load delivery to control exposure frequency • Support a high-quality ad experience for our users: Test ad creatives across devices, troubleshoot issues, and ensure optimal UX • Manage ad blocking, monitor reports of bad ads, and ensure a high-quality ad experience • Develop documentation for execution of all direct ad types • Provide ongoing support to our Ads team

Requirements

• At least 2 years experience in ad operations, including working directly with buyers • Strong proficiency in Google Ad Manager • Experience with various direct ad formats, including private auctions, preferred deals, and programmatic guaranteed deals • Results-driven mentality • Strong troubleshooting skills and technical understanding of ad testing • Excellent organizational skills and attention to detail in a fast-paced environment • Ability to work 10-20 hours/week (workload may vary from week to week)

Benefits

• no benefits included