Marketing Strategy Coordinator

November 4

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Durst Kerridge

Commercial Litigation β€’ Appellate Practice β€’ Ohio Local Counsel β€’ Business Law

2 - 10

Description

β€’ Franklin Madison is seeking a proactive and detail-oriented Marketing Strategy Coordinator to join our marketing team. β€’ This role will be instrumental in supporting our marketing initiatives by assisting with the planning and implementation of direct marketing initiatives across all insurance products and medias. β€’ The Marketing Strategy Coordinator must be professional and confident with success based on timeliness and accuracy of marketing strategy inputs. β€’ Partner with internal teams to gather and input client/campaign details into planning database to ensure marketing plans are current and accurate. β€’ Assist Strategy Managers with overall coordination and execution of client partner programs and monthly channel testing plans. β€’ Assist with maintaining and communicating marketing calendar updates as needed. β€’ Track, analyze and report key performance metrics to measure the success of marketing efforts and identify trends. β€’ Assist in creating internal and client-facing performance reports and presentations. β€’ Utilize all checklists and QC tools to maximize accuracy and ensure timely campaigns. β€’ Identify and provide solutions in any areas needing improvement to enhance overall Strategy planning and execution efficiency.

Requirements

β€’ 4-year college degree preferred with business or marketing emphasis a plus β€’ 2+ years work experience in related field (Banking or Direct Marketing) preferred β€’ Detail orientated with strong organizational and follow-up skills β€’ Ability to manage multiple priorities with tight deadlines and work independently β€’ Ability to identify problems and opportunities, make recommendations, and initiate appropriate actions β€’ Analytic abilities, experience with reporting and data analysis β€’ Excellent written and oral communication skills β€’ Ability to quickly learn and adapt to multiple computer applications β€’ Experience with MS Office and Salesforce preferred

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