Marketing Strategy Coordinator

16 hours ago

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Durst Kerridge

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Description

• Franklin Madison is seeking a proactive and detail-oriented Marketing Strategy Coordinator to join our marketing team. • This role will be instrumental in supporting our marketing initiatives by assisting with the planning and implementation of direct marketing initiatives across all insurance products and medias. • The Marketing Strategy Coordinator must be professional and confident with success based on timeliness and accuracy of marketing strategy inputs. • Partner with internal teams to gather and input client/campaign details into planning database to ensure marketing plans are current and accurate. • Assist Strategy Managers with overall coordination and execution of client partner programs and monthly channel testing plans. • Assist with maintaining and communicating marketing calendar updates as needed. • Track, analyze and report key performance metrics to measure the success of marketing efforts and identify trends. • Assist in creating internal and client-facing performance reports and presentations. • Utilize all checklists and QC tools to maximize accuracy and ensure timely campaigns. • Identify and provide solutions in any areas needing improvement to enhance overall Strategy planning and execution efficiency.

Requirements

• 4-year college degree preferred with business or marketing emphasis a plus • 2+ years work experience in related field (Banking or Direct Marketing) preferred • Detail orientated with strong organizational and follow-up skills • Ability to manage multiple priorities with tight deadlines and work independently • Ability to identify problems and opportunities, make recommendations, and initiate appropriate actions • Analytic abilities, experience with reporting and data analysis • Excellent written and oral communication skills • Ability to quickly learn and adapt to multiple computer applications • Experience with MS Office and Salesforce preferred