Director - Lifecycle Marketing
November 7
Description
• Our mission is to make higher education accessible and affordable for everyone. • We empower students with financial support and supercharge their ability to pay down their debt. • Earnies are committed to helping students live their best lives, free from the stress of student debt. • The Director, Lifecycle Marketing position will report to Chief Marketing Officer. • Lead best-in-class technical implementation across ESP consolidation and data integrity with Customer Data Platform. • Collaborate with cross-functional teams to expand segmentation sophistication, creative a/b testing, journey pathing, and analytics reporting. • Champion a culture of continuous improvement both within Lifecycle Marketing and across the broader Marketing organization.
Requirements
• Bachelor's degree in Marketing, Business Administration, or related field. • Minimum of 10 years of experience in lifecycle marketing, growth marketing, or related roles. • Proven track record of driving growth and maximizing customer lifetime value. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Experience with Braze. • Familiarity with marketing automation platforms, CRM systems, and analytics tools. • Excellent communication and interpersonal skills. • Experience leading and developing high-performing teams. • Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry.
Benefits
• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave
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