Earnest
Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.
Consumer Lending • Financial Technology • Mission Driven • Value driven
Director - Lifecycle Marketing
November 7, 2024
Earnest
Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.
Consumer Lending • Financial Technology • Mission Driven • Value driven
📋 Description
• Our mission is to make higher education accessible and affordable for everyone. • We empower students with financial support and supercharge their ability to pay down their debt. • Earnies are committed to helping students live their best lives, free from the stress of student debt. • The Director, Lifecycle Marketing position will report to Chief Marketing Officer. • Lead best-in-class technical implementation across ESP consolidation and data integrity with Customer Data Platform. • Collaborate with cross-functional teams to expand segmentation sophistication, creative a/b testing, journey pathing, and analytics reporting. • Champion a culture of continuous improvement both within Lifecycle Marketing and across the broader Marketing organization.
🎯 Requirements
• Bachelor's degree in Marketing, Business Administration, or related field. • Minimum of 10 years of experience in lifecycle marketing, growth marketing, or related roles. • Proven track record of driving growth and maximizing customer lifetime value. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Experience with Braze. • Familiarity with marketing automation platforms, CRM systems, and analytics tools. • Excellent communication and interpersonal skills. • Experience leading and developing high-performing teams. • Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry.
🏖️ Benefits
• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave
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