Account Based Marketing Manager

October 13

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Embrace

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Description

• Engineering teams shouldn’t be in the dark when it comes to the performance of their mobile apps and user experiences. • With our industry-leading mobile observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying mobile performance data to backend observability insights. • As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. • We have an exciting new role within the company to contribute to the growth of Embrace’s highly differentiated and game-changing mobile observability offering. • The Head of Growth Marketing and ABM will be responsible for hands-on demand generation funneling to achieve revenue goals that support company growth.

Requirements

• Minimum 5 years industry experience in growth marketing, demand generation, ABM, web marketing, or digital marketing for B2B companies • Must have marketing automation experience and be self-sufficient • Data-driven aptitude to analysis and decision making with respect to program management - what works, what doesn’t • Strong understanding of B2B marketing and CRM platform (Salesforce), ABM Platforms, and Social Advertising channels • Experience running campaigns and programs that directly drive pipeline growth using marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means • Proven experience scaling demand generation programs through technology, data and process with demonstrated ROI • Campaign execution in the mobile or open source space is a plus! • Experience marketing to a DevOps, SRE and/or Engineering persona

Benefits

• equity offered in the form of options • health / vision / dental benefits • free PTO • opportunity to learn and excel in a growth stage tech organization