Customer Marketing Manager - B2B SaaS

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Veritone

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artificial intelligence • energy • law enforcement • media & entertainment • advertising

501 - 1000

Description

• Design and execute customer-facing programs to increase engagement and promote additional products and services to existing customers in the media, entertainment, public sector and talent acquisition industries • Create, manage and distribute customer-centric content across various channels to ensure a seamless and integrated experience • Monitor, analyze and report on the effectiveness of campaigns to make data-driven decisions that will optimize marketing strategies and tactics • Gather and analyze customer feedback by conducting surveys, focus groups and other methods to gather customer feedback • Work closely with sales, product development and customer service teams to ensure alignment of marketing efforts • Own our quarterly customer newsletter by curating and creating engaging content that communicates company updates, product developments, industry insights and customer success stories. • Develop and promote customer case studies by conducting customer interviews, gathering data and writing detailed stories that showcase customer achievements. • Maintain and enhance Veritone’s presence on peer review sites (e.g., G2, Trustpilot, Capterra), including developing campaigns that encourage satisfied customers to leave positive reviews and reporting on review site performance

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field • At least three years of customer marketing experience in a B2B environment with a proven track record of creating and managing compelling customer marketing campaigns that deliver measurable results • Experience with email marketing platforms and content management systems (Pardot experience preferred but not required) • Familiarity with peer review sites and online reputation management (G2 experience preferred but not required) • Experience working with sales and customer success teams to activate campaigns and programs • Understanding of customer experience journeys and touchpoints that leverage paid and unpaid channels (including events and digital events) to achieve business and marketing objectives • Experience facilitating customer conversations and building relationships with executives and decision-maker • AI, machine learning and technology background are a plus

Benefits

• A competitive compensation package • Participation in the Company’s Equity Program • Remote first + Hybrid workplace • VERI Communities (Affinity Groups) & Belonging • Empowerment to build your career journey at Veritone • Flexible (Paid) Time Off • Benefits Program: medical, dental, vision, 401K matching, and more! • Mental health awareness and support