Premium Marketing Manager

September 26

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Live Nation Entertainment

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Concerts • Festivals • Ticketing • Sponsorship • Artist Management

10,000+ employees

Founded 1996

📱 Media

💰 Post-IPO Debt on 2023-01

Description

• Develop and execute marketing initiatives and campaigns supporting our Premium ticket programs and initiatives including acquisition and conversion, new business expansion, retention/renewals, loyalty communications, etc. • Develop marketing support plans for new premium product launches • Drive awareness, traffic, and lead generation through third-party editorials, featured placements, social media, influencer marketing, B2B partnerships, contests, and sweepstakes to increase revenue • Oversight of our premium seats website – livenationpremiumtickets.com • Development, curation and execution of a PSS collateral library including photo & video assets • Partner closely with Sales CRM lead on creative execution for email programs across full life cycle of our clients • Will be responsible for developing and maintaining PSS branding and inclusion across multiple touchpoints throughout the organization • Create and manage graphic design elements, collaborate with the Creative team, and develop marketing collateral such as direct mail, signage, and email assets • Deliver creative ideas that help us break-through a cluttered consumer landscape to reach new customers • Support and manage relationships with media partners including media buying, asset distribution, and ensuring execution with partners • Analysis of premium consumer and competitor trends to keep us best in class • Ensure key information is provided to various cross functional teams in a timely manner including experience marketing team, agency communications, production and vendor communications, project recaps, etc. • Compile and distribute regular reports to internal teams, evaluating campaign performances and identifying areas for opportunity and growth • Manage budget process, and maintain project tracker

Requirements

• 3+ years of experience in a marketing role within the sports/entertainment industry, preferably with premium branding • Deep experience with user acquisition across email, performance marketing, media buying, and brand building • Understanding of email marketing fundamentals including A/B testing, dynamic content, automation rules, personalization, and calls-to-action • Demonstrated success in producing results while working with cross-functional teams and external stakeholders • Expert in creative and communications • Understands premium and building aspirational brands • Entrepreneurial self-starter • Experience managing and publishing content via content management systems

Benefits

• Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) • Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets • 401(k) program with company match, Stock Program • New parent programs & support including caregiver leave and baby bonus, infertility support • Tuition reimbursement, student loan repayment internal growth and development programs & trainings • Volunteer time off, crowdfunding network