Digital Marketing Specialist - E-mail

4 days ago

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eDiscovery • Investigations • Document Review • Forensics & Collections • Processing

5001 - 10000 employees

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🔒 Cybersecurity

Description

• Responsible for the planning, execution and measurement of email marketing campaigns and landing page development • Ability to build and send emails in email service platforms (Vuture-preferred) • Create, edit and post content on landing pages within a website content management system (Sitecore-preferred) • Develop audience segmentation and targeting strategies for email list building and optimization • Proficiency in email reporting, providing user training and support, supporting email policies and best practices • Assess and recommend strategies to increase conversion rate optimization and conduct A/B testing to improve KPIs: reduce unsubscribe rates, hard bounce and soft bounce rates; and increase open and click-through rates • Ability to work with internal stakeholders to develop email and landing page content to align with brand strategy and guidelines

Requirements

• Must have a minimum of two years' experience in an email marketing role utilizing various email service platforms (Vuture-preferred) • Experience building landing pages within content management systems (Sitecore-preferred) • Ability to work within tight turnaround times while still applying the highest level of quality assurance to each project • Strong project management skills • Excellent written communication skills • Experience with marketing automation tools such as Marketo, Pardot, etc. is a plus