Digital Marketing Specialist

January 6

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Logo of Eppo

Eppo

Eppo is an end-to-end experimentation platform designed to accelerate and enhance A/B testing within organizations. By offering tools for fast feature flagging, robust statistical analysis, and real-time user personalization, Eppo empowers companies to foster a culture of experimentation. The platform integrates seamlessly with data warehouses, ensuring data security and compliance while reducing the risk of false positives. Eppo also supports artificial intelligence model evaluation, linking business metrics to AI outcomes. Trusted by major companies like Twitch and DraftKings, Eppo aims to make advanced testing accessible, emphasizing rigorous yet efficient experimentation processes.

Description

• At Eppo, we are building the future of experimentation, so that every company can have an entrepreneurial, customer oriented culture. • Our next-gen platform allows companies to 10x their volume of AB experiments by embracing the full technical rigor of engineering and statistics. • We are seeking a Digital Marketing Specialist to lead our digital marketing efforts with a focus on both paid and organic strategies. • This role is crucial for driving pipeline growth, maximizing ROI on marketing investments, and effectively managing campaigns from strategy to execution. • Track, analyze, and report on the performance of paid and organic efforts, always with an eye on how it impacts the pipeline and business growth.

Requirements

• 5+ years of experience in digital marketing, ideally in the B2B SaaS space. • Proven track record managing paid campaigns and organic strategies. • A data-driven mindset with a passion for measuring ROI and pipeline impact. • Strong content strategy and SEO skills, with the ability to write SEO-optimized content when needed. • Deep understanding of the customer journey and how to tailor marketing for different stages (TOFU to BOFU). • Nice to have: Experience with experimentation and a knack for testing and learning.

Benefits

• Competitive Salary & Equity: We aim high, targeting the 75th percentile for all roles. • Growth & Autonomy: Small team, big impact—grow alongside us! • Medical, Dental & Vision: 100% coverage for US based employees, 75% premium coverage for dependents. • 401(k): Available through Human Interest (no match right now). • Learning & Development: $500 yearly for L&D resources. • Flexible PTO: We’re big fans of working hard and recharging when needed! • Remote-First: A fully distributed workforce within the US and Europe. • Company Offsite: Our annual offsite for collaboration and team fun! • Paid Parental Leave: 16 weeks for birth-parents, 12 weeks for non-birth parents.

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