Digital Marketing Specialist

4 days ago

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Eppo

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Description

• At Eppo, we are building the future of experimentation, so that every company can have an entrepreneurial, customer oriented culture. • Our next-gen platform allows companies to 10x their volume of AB experiments by embracing the full technical rigor of engineering and statistics while focusing intensely on the evangelism of results and accessibility to business users. • We are seeking a Digital Marketing Specialist to lead our digital marketing efforts with a focus on both paid and organic strategies. • This role is crucial for driving pipeline growth, maximizing ROI on marketing investments, and effectively managing campaigns from strategy to execution.

Requirements

• 5+ years of experience in digital marketing, ideally in the B2B SaaS space. • Proven track record managing paid campaigns and organic strategies. • A data-driven mindset with a passion for measuring ROI and pipeline impact. • Strong content strategy and SEO skills, with the ability to write SEO-optimized content when needed. • Deep understanding of the customer journey and how to tailor marketing for different stages (TOFU to BOFU). • Nice to have: Experience with experimentation and a knack for testing and learning.

Benefits

• Competitive Salary & Equity: We aim high, targeting the 75th percentile for all roles. • Growth & Autonomy: Small team, big impact—grow alongside us! • Medical, Dental & Vision: 100% coverage for US based employees, 75% premium coverage for dependents. • 401(k): Available through Human Interest (no match right now). • Learning & Development: $500 yearly for L&D resources. • Unlimited PTO: Recharge with at least 5 weeks off each year! • Remote-First: A fully distributed workforce within the US and Europe. • Company Offsites: Two per year for collaboration and team fun! • Paid Parental Leave: 16 weeks for birth-parents, 12 weeks for non-birth parents.