Digital Marketing Manager
2 days ago
Description
• Drive Miaplaza’s D2C digital marketing initiatives • Focus on campaign strategy, execution, and optimization across digital channels • Collaborate with marketing, product, content, and development teams • Craft data-driven marketing strategies to reach target audiences and support growth • Initial hands-on role with expectation to evolve into a more strategic position
Requirements
• Bachelor’s degree in marketing, business, data analytics, or a related field • 5+ years of experience in digital marketing, with a proven track record of managing successful performance-driven campaigns • Proven experience with Direct-to-Consumer (D2C) marketing, including acquisition strategies, paid advertising, and customer funnel optimization • 2+ years of people management • Experience managing a quarterly advertising budget of at least $100,000 • Well-rounded experience utilizing a variety of digital marketing tools and platforms, such as Meta (Facebook), Google Ads, Google Analytics, SEO/SEM, marketing automation systems, and landing page builders • Experience with data analysis—comfortable interpreting marketing metrics to drive decisions and optimizations • Proven experience managing a marketing team and collaborating cross-functionally with content, design, and product development teams • Demonstrated ability to plan, execute, and scale multi-channel digital campaigns • Strong analytical skills and familiarity with performance metrics (CAC, ROAS, etc.) • Excellent communication and leadership skills; ability to mentor and guide team members
Benefits
• Health, dental, and vision insurance, inclusive of specialty care options like fertility benefits, mental health services, and chiropractic care • FSA, HSA, and more • 401(k) retirement plan with employer match • Paid Time Off (PTO), floating holidays, parental leave, and other perks and benefits • Free site memberships and discounted MOHS tuition for children in household
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