Field and Partner Marketing Manager

August 24

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EvenUp

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EvenUp uses data and technology to help plaintiffs and attorneys achieve better legal outcomes.

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Description

• As a Field and Partner Marketing Manager, you’ll be responsible for crafting, executing, and measuring in-person and digital events to build and advance our sales pipeline across the United States. • As the trusted advisor to marketing and sales leadership, you’ll have an in-depth understanding of the nuances across regions and our prospect and customer’s challenges. • You’ll collaborate and connect with cross-functional marketing teams to ensure you are actively sharing feedback from the field to influence upcoming campaigns while properly measuring success. • Plan, build, and execute event concepts and campaigns targeting prospects and customers through industry trade shows and our internal hosted events series • Implement programs while using your creativity and expertise to develop outstanding scalable, digitally led and in person experiences to drive new logos • Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals • Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize our events programs for maximum ROI • Communicate regularly with stakeholders on program results and findings for your campaigns and events; aggregate results weekly, monthly and quarterly for marketing and sales leadership • Work on multiple, simultaneous marketing programs that require both strategic thinking and creativity as well as high-speed tactical execution • Develop templated scalable programs that will grow with the company as our events program grows too

Requirements

• 5-10+ years of proven experience in a B2B field marketing role. • Creative and innovative thinking with a willingness to take risk, iterate and learn • Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively identifies and leads work streams to achieve goals • Proven ability to drive cross-functional collaboration across diverse sets of stakeholders • Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable with experience partnering with revenue and marketing operations teams • Experience with planning and carrying out multiple, sophisticated marketing programs and working towards strategic goals • Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors and team members at all skill levels inside and outside the organization • Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities • Proactively engage in forward thinking and innovative initiatives for the business and be proactive versus reactive • Experience successfully managing third-party vendors, contractors and budgets (along with monthly reconciliation) • Working knowledge of Salesforce CRM, Hubspot, Eventbrite, and other sales and marketing systems • Experience in enterprise account-based marketing (ABM) preferred

Benefits

• Choice of medical, dental, and vision insurance plans for you and your family • Flexible paid time off and 10+ holidays per year • A stipend to upgrade your home office for fully-remote roles • 401k for US-based employees