Lifecycle Marketing Manager - Acquisition

August 23

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Sword Health

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Digital Health • medical devices • machine learning • Artificial Intelligence • physical therapy

201 - 500

Description

• Optimize Sword’s B2B conversion funnel using data-driven insights to create and improve lifecycle campaigns. • Produce exceptional messaging through compelling, value-driven content that generates engagement with prospects and clients. • Own the end-to-end execution of outbound email campaigns, this includes building, scheduling, testing, and performance analysis. • Work within our ESP and CRM, to develop scalable engagement programs, campaigns, segmentation, and attribution. • Design and implement an A/B testing framework to optimize campaigns and support ongoing growth. • Produce detailed reporting and engagement metrics through actionable insights, uncovering areas of optimization. • Oversee email guidelines and governance, preserving the quality and integrity of our outbound communications. • Develop segmentation strategies to deliver personalized and targeted communications. • Work to amplify and grow various team member’s channels and campaigns.

Requirements

• 6+ years of experience in B2B or B2C marketing for a technology, digital healthcare or similar company. • Proven expertise in generating pipeline and monetization via email and other lifecycle marketing channels. • Confident writer, eager to craft engagement producing content. • Data driven, with a strong knack for leveraging insights to inform and optimize campaigns. • Experienced in creating complex audience segments. • Strategic mindset combined with the ability to execute effectively. • Ability to manage and report out topline/executive updates while getting one's hands dirty on day-to-day activities. • Collaborative with team members within & across US/international cities. • Experience and desire to work in a fast-moving, high-growth environment.