GTM Strategist - Ad Solutions

March 7

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Fandom

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Fandom is the world's largest fan wiki platform, allowing users to explore and manage a wide array of wikis related to games, anime, movies, and TV shows. It offers a centralized community portal where enthusiasts can connect, contribute, and access content about their favorite fandoms. Fandom provides tools and features to organize and enhance the user engagement experience across different entertainment genres.

Wikis • Communities • Pop Culture • Entertainment • Online Media

201 - 500 employees

Founded 2004

📱 Media

🎮 Gaming

📋 Description

• As a GTM Strategy Manager within an advertising platform, you will lead the development and execution of Fandom’s proactive advertising solutions, packages and products for the advertising marketplace. • This role is critical in shaping Fandom’s advertising go-to-market strategies by creating scalable, standardized offerings that meet client needs. • You will act as a bridge between sales, account management, client strategy and product teams, ensuring alignment and delivering impactful advertising solutions. • Your expertise will guide the creation of sales collateral, training resources, and media/advertising packages, while driving feedback loops to continuously refine offerings. • If you excel at translating technical capabilities and marketplace gaps into compelling advertising solutions, managing cross-functional collaboration, and staying ahead of industry trends, this position offers a dynamic opportunity to innovate and influence Fandom’s GTM advertising strategies.

🎯 Requirements

• 5+ years of experience in advertising sales marketing, advertising solutions, product marketing or a GTM or sales support at a publisher or social platform. Or as a strategy lead at an agency. • Proven track record of standardizing once-custom executions/solutions/concepts. Working cross-functionally to define each component, and scope what can be standardized and associated trade-offs. • Strong background in creating sales collateral, product packages, and driving GTM activities. • Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences (both internal- from Sales, AM, CSM, and across client levels- CMP, VP, Media Buyer, and client verticals). • Ability to understand technical and data product capabilities and translate them into clear, simple, compelling packages and sales offering with value propositions mapped to use cases. • Analytical mindset with experience using data and customer feedback to inform product decisions and marketing strategies. • Highly collaborative and able to build relationships across teams, driving consensus and alignment.

🏖️ Benefits

• Salary Range = ($79k - $144k) • Vibrant team culture • Comprehensive Medical, Dental, Vision • Training (unlimited Udemy + more) • Flexible working hours and time off • Equity & Retirement Programs including 401K match • Paid Parental Leave • International work environment with start-up culture