Product Marketing Manager

March 5

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LG Ad Solutions

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LG Ad Solutions is a company that specializes in connected TV and cross-screen advertising across a vast network of LG Smart TVs. Their platform is AI-powered, leveraging proprietary ACR technology for precise targeting, enhanced by data partnerships and first-party data integration. They provide advertisers with the ability to plan, activate, and measure advertising effectiveness across multiple viewing platforms, offering measurable outcomes and KPI-driven results. LG Ad Solutions operates globally, reaching a scale of 165 million worldwide LG Smart TVs, and is dedicated to creating meaningful connections between brands and audiences, particularly through impactful smart TV placements.

advertising • tv viewership data • tv advertising • analytics • consumer insights

201 - 500 employees

📱 Media

📋 Description

• LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. • The Product Marketing Manager is a solutions engineer, storyteller, content creator and liaison between Technical and Revenue teams. • This role requires a strategic mindset, OEM experience and keen knowledge of Advertiser challenges to craft positioning and develop a cohesive GTM strategy for our solutions. • Product Marketers serve as a critical liaison between Product, Engineering and Revenue teams to drive our vision forward across the organization and in the marketplace. • As a Product Marketing Manager, you are empowered to craft customer-centric solutions and educate internal teams and clients. • Help the Product team understand customer challenges, and partner with Revenue teams to see the impact of your work on growing and expanding our client base. • Responsibilities include building in-depth understanding of customers, crafting narratives, producing content, and collaborating across teams to amplify product marketing efforts.

🎯 Requirements

• Minimum 5 years experience at an agency, brand or platform in a product marketing, media strategy or measurement role. • Excellent written and verbal communication skills with an ability to present complex concepts in a compelling and digestible way to both technical and non-technical audiences. • Self starter with a passion for staying on top of industry news and the competitive landscape. You can easily identify how current trends will impact a business moving forward. • Demonstrated experience being resourceful, action and detail-oriented despite ambiguity in order to deliver results. • Aptitude for adaptation and desire to constantly learn and evolve solutions to reflect the changing landscape. • Proven track record working cross-functionally in an agile environment to achieve organizational goals.