Senior Distribution Marketing Specialist - Retirement

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F&G

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F&G is a company that provides a portal for sales agents to manage their accounts and access resources. The SalesLink agent portal requires users to log in with their agent ID and password, offering features for password management and security protocols. F&G seems to focus on providing services and support for sales agents, possibly in the insurance or financial industry, as suggested by the email domain 'fglife. com'.

Life Insurance • Annuities • Retirement Planning • Wealth Transfer

501 - 1000 employees

Founded 1959

💸 Finance

🏢 Enterprise

📋 Description

• Produce insight-driven content to communicate effectively to our target audiences. • Understand and maintain an in-depth understanding of F&G’s product suite and fit in the sales process in order to differentiate our products and help sales effectively engage with financial professionals • Write and edit content (e.g., presentations, collateral, emails, etc.) that ladders up to our overall vision and goals. • Maintain and update existing content. Identify pieces impacted by a product or rate change, create and execute a plan to address. • Maintain collateral list to analyze and easily identify pieces based on usage, product, key message, etc. • Drive consistency across all related content and materials. • Support other marketing team members' content development, handling execution of collateral pieces (workflow, testing, ensuring live on time). • Contribute to the discovery and development of marketing briefs and campaign plans. • Work with the team to monitor, analyze and report on campaign results as well as make recommendations on how to adapt strategies and tactics based on data. • Assist in continuously improving marketing best practices, helping establish a data-led marketing culture that drives revenue. • Lead development and execution of event strategies in collaboration with the Corporate Events and Sales teams. • Determine event efficiencies, build content, decks and agendas, ensure high-level F&G experience for guests, analyze reporting and build recommendations to optimize. • Manage webinars and tradeshow strategy from planning to execution and reporting. • Manage speaker list for IMO and FI channel events. Partner with Corporate events on vetting, sponsorship agreements, and list maintenance. Build & execute strategy behind industry partner sponsorships (e.g. IRI, LIMRA). Serve as primary relationship liaison with Index and Bank partners.

🎯 Requirements

• Bachelor's degree in marketing, journalism, business analytics or a related field required. • 3-5 years of experience in marketing in financial services industry. Specific experience in B2B marketing a plus. • 3+ years of event experience required (for Event role only).