Senior Product Marketing Manager - Customer Lifecycle Solutions

November 5

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FICO

WebsiteLinkedInAll Job Openings

Predictive Analytics • Decision Management Tools and Applications • Scores • Consultancy • B2B Enterprise Software

1001 - 5000 employees

Founded 1956

💸 Finance

🤖 Artificial Intelligence

☁️ SaaS

Description

• Development of messaging frameworks for defined customer lifecycle use cases such as customer management, hyper-personalization and collections and recovery. • Development of a wide range of collateral to support marketing and sales to generate leads and support pipeline advancement throughout the sales funnel. • Manage research projects to bring unique insight to FICO’s solution specific messaging that cuts through the noise of gen AI written and generic competitor positioning. • Support analyst engagement for customer lifecycle solutions. • Ensure all messaging and materials aligned to areas of responsibility are updated, on message and compelling.

Requirements

• 3+ years of experience in a role that has helped you to understand the customer lifecycle in financial services and produce messaging related to it. • Experience in either product marketing, pre-sales or a related field. • Proven ability to produce compelling messaging that resonates at all stages of the sales funnel. • Effective written and verbal communication skills as demonstrated through the ability to build a range of different collateral types e.g blogs, whitepapers, e-books , webinars, presentations etc. • Ability to share customer-facing content you have personally produced and can explain how it helped to develop leads or progress opportunities. • Creativity that can tell FICO’s story for customer management in new and compelling ways. • Ability to work with others cross-functionally across multiple stakeholder groups, acting as an influencer to drive projects to timely and successful conclusion. • Multi-tasking expert with an adaptive mindset that enables you to respond to new challenges and grow in your career. • We’re not about mindlessly ticking boxes - if you don’t meet every one of our bullet points but still think you could rock in this role please apply.

Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others. • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences. • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so. • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.